New Hampton School is thrilled to welcome alumnus Philip W. Sawyer '68 as the 2018 Commencement Speaker. Today, he is recognized as a leading expert in communications effectiveness and works independently as a communications consultant following a longtime career in public relations, public-opinion and marketing research. A frequent speaker on advertising topics, his presentation, The Ten Principles of Effective Advertising, has been delivered at conferences and forums throughout the country, as well as Europe and Asia. An extensive writer on the topic of advertising effectiveness, he has been cited in The New York Times, The Wall Street Journal, The Washington Post, Automotive News, Automotive News, Adweek, Advertising Age, and Brandweek, to name a few.
Mr. Sawyer’s past career highlights include varied and accomplished positions such as the Director of Starch Advertising Research, a division of GfK Custom Research North America; editor of Starch Tested Copy, a highly respected newsletter on advertising effectiveness; Director of Communications for Roper Starch Worldwide (prior to its acquisition by GfK); Director of Research for Peter Small & Associates, a public relations firm in New York; media advisor in the 1984 congressional campaign in the 8th district of Pennsylvania; a writer/researcher in Washington, D.C., employed both by the Commerce Department under President Reagan and the Executive Office of the President (during the Carter Administration); and, for five years, a university instructor of writing, literature, and film.
Philip W. Sawyer was a four-year student at New Hampton School, residing in Berry, Lewis, Pillars and Caswell. As a student, he played football, tennis and basketball, acted in school plays, and served on student council. He will celebrate his 50th New Hampton School Class Reunion this June.